LyrArc Article Gist
Face-Lift, a cosmetic surgery company founded in 2001 in Troy, Michigan, closed operations in 2015. At its peak it was generating $186 million in revenues. With the shift to minimally invasive ways of enhancing beauty and youthful looks, face-lift business has suffered. Of over 15 million procedures, about 13.9 million are for minimally invasive procedures such as chemical peel, 6.7 million for botox injections, and about 0.1 million for face lifts cosmetic surgery. The business also suffered from heavy advertising costs of $1 million a week, using stars such as Debby Boone, and the low number of 2% in responses.