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Ford's downsizing of its Visteon auto parts operations and sale of Visteon plants as part of its restructuring effort under Mulally and Fields. The downsizing of Visteon and the way it was handled helped Ford avoid the bankruptcy experienced by GM, say experts.

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As China's excess manufacturing capacity is put to use there is a flood of Chinese imports entering the EU and the US. Biden administration is conducting trade discussions with China warning about overproduction.

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In a time of relative prosperity in the first months after the boom years uptil 2007, in April 2008 to be specific, it is strange but true that food crisis is overshadowing the credit and housing crisis in the USA. At the G7 meeting, World Bank president, Zoellick, made a passionate statement about the crisis that is developing across Asia and developing countries elsewhere as food prices go through the roof. The World Bank and the IMF are stepping in, but the focus at the G7 meeting was on the US dollar and the world financial system. There have been serious problems about food shortages in Philippines, Indonesia, Haiti and Egypt, and even in other countries like China and India the increase in the price of rice by 146% makes for a serious food crisis. See the link to this.

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Bill Ford answers some very pertinent and good questions with confidence and clarity in a meeting with Maria Bartiromo of CNBC and Business Week. His answers are direct and show his thinking today and throughout his difficult experience of the last few years struggling to establish his presence at Ford Motor and then struggling to get the right person to run the company. "It hurts us to see the employees of the company suffer," and this has made this experience at Ford have a personal impact as Ford traumatized over the layoffs of employees with many years of service. And he himself was not easily accepted in the prevailing culture of the time at Ford, and asked to drop his contacts with environmentalists when he joined the Board, which he says he told them he had no intention of doing. He knows his managers had foresight in borrowing a "ton of money" just before the credit crisis struck, and which will be a key to going through any further deterioration of the market in the next 2-3 years. Much clearer than any of the other manufacturers is Ford's new vision under, Bill Ford, Mullaly and Farley, with the finance guys in the background, of Ford as a car company and focused on smaller fuel efficient automobiles. And Bill Ford's vision and aspiration has a lot do with it, who he helped bring in and what he supported and pushed for in the old Ford culture helped Ford to grasp a vision of its future with clarity and purpose like a new beginning. Ford will continue to make trucks but it believes as Bill Ford does that the market will never go back to its old ways, that the absolute price of oil will have less to do with it than the psychology which will push for smaller more fuel efficient cars. And as he points out its European cars are" extremely well appointed and very, very succesful and extremely profitable"....

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The $3 billon repayment brings Ford debt down to $32 billon and reduces interest expense.

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Ford gains market share in California, as Toyota and Honda's share of the market declines. Ford's market share is up 2 percentage points on the east and west coasts compared to 5 years ago, according to R.L. Polk data. The Ford Fusion sales for the first half of 2013 are up 18% over the prior year and exceed 300,000. Growth in the coastal U.S. markets comes from the 2013 Fusion, the C-Max, hybrids, and the redesigned Escape. Cars and crossovers are especially important in coastal markets. In the past Ford depended mostly on SUV sales in the midwestern markets with imports dominant in coastal markets. This is now changing with models like the Fusion and hyrids introduced by Ford. With it the image of Ford is also changing, as buyers in California are among the most affluent and culturally influential in setting trends.

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For's research shows ads are working with favorable opinion of the Ford brand up 17% in the second quarter 2009 from the low point last year. Fourth quarter ad budget is up 10% from ayear ago. The theme is to show that FOrd is different. TOyota is boosting ad budgets 30-40% to $1 billion in the 4th quarter 2009. See Toyota.

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To ensure a recovery in profits in 2010-2011, Ford's strategy was to sell the Focus and Fiesta small cars at a higher price point even if this meant lower sales. Profit margins for the North American region were above 10%, and Ford's president of the Americas, Mark Fields, says this will be maintained for 2012. In the first 3 quarters of 2011, Ford's profits were $6.6 billion. Analysts for Edmunds.com say Ford has shied away from offering large discounts, subsidizing leases and other incentives, and tried to maintain higher margins. The average price for the Focus of $20,589 being higher than average prices of rivals except for the Jetta from VW, according to Edmunds. The average price of the Fiesta is higher than rivals except for the Honda Fit, according to this information. Focus sales increased by 2% in 2011 over 2010, even as compact car sales went up by 8.7%, according to Autodata. Sales of the Fiesta actually fell by 30% in December 2011 compared to the prior year. The result of this strategy is that inventories of small cars are up significantly for Ford. By 2011 years end Ford had on dealer lots inventory of Focus cars at 92 days current sales, and Fiesta cars at 126 days. Normal inventory is considered less than 60 days supply. By comparison GM had a 68 day supply for the Cruze, and a 61 day supply for the Chevy Sonic. The challenge for Ford is to hold on to its pricing strategy, which means reducing production to work off the extra inventory....

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A look at Ford Motor a year after Mulally came in as CEO an assessment of progress. Mullaly is trying to model Ford on the consistent effort after goals such as quality and full lineup of passenger cars and crossovers and fuel efficiency. Busiess plans are amorphous and flexible and reviewed at Thurday meetings every week. He has promoted two executives up to senior positions Kuzak on the product development and full lineup side and Cischke on the fuel efficiency and sustainability side who also helped fill him in on details. He is not concerned with sales decline and says its in the plan. Passenge cars make up about half the sales and pickups the rest. It will be 2009 for consistent profitable operations. And it will be 2011 for a fulllineup of cars which will be done leveraging global resources. On another note Mullaly answers or forwards every email he receives promptly and applauds good performance with notes he sends out.

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This report in The Financial Times citing official data, says one third of farmers in three provinces, Jilin, Liaoning, Heilongjiang lack the needed agricultural inputs. Authorites sealed off villages to fight the pandemic. The three provinces produce 20% of China's foodgrains. This is the result of strict Covid policies followed in China to control covid surge. 

According to Jilin government one third of farmers lack sufficient fertilizer three weeks before planting begins. This could affect China's efforts for self sufficiency in foodgrains.

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Starting in April 2024 $20 per hour will be minimum wage in California, helping workers in the restaurant industry with the cost of living.