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Ford Steps Up Ad Campaign

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For's research shows ads are working with favorable opinion of the Ford brand up 17% in the second quarter 2009 from the low point last year. Fourth quarter ad budget is up 10% from ayear ago. The theme is to show that FOrd is different. TOyota is boosting ad budgets 30-40% to $1 billion in the 4th quarter 2009. See Toyota.

Ford Advertising 2009-2011

10/08/2009

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Ford Steps Up Ad Campaign

Wall Street Journal 10/08/2009


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