The chip industry is affected by price declines and overcapacity. No. 3 maker Elpida Memory filed for bankruptcy. Samsung has a 45% share of the market and Hynix Semiconductor has a 21.5% share, with Micron at 12.1%. Elpida Memory's CEO, Mr. Sakamoto says: "we never imagined the yen would become this strong." Plans for an alliance with Micron Technology did not materialize. Elpida was the result of merging the operations of NEC and Hitachi in chipmaking in 1999. Japanese chipmakers subsequently focussed on the high end chips for smartphones, moving production of lower margin chips to Taiwanese operations. Ironically Elpida comes from the Greek word "elpis" meaning hope, and the d for dynamic and a for association.