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Elpida Files for Bankruptcy Protection
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The chip industry is affected by price declines and overcapacity. No. 3 maker Elpida Memory filed for bankruptcy. Samsung has a 45% share of the market and Hynix Semiconductor has a 21.5% share, with Micron at 12.1%. Elpida Memory's CEO, Mr. Sakamoto says: "we never imagined the yen would become this strong." Plans for an alliance with Micron Technology did not materialize. Elpida was the result of merging the operations of NEC and Hitachi in chipmaking in 1999. Japanese chipmakers subsequently focussed on the high end chips for smartphones, moving production of lower margin chips to Taiwanese operations. Ironically Elpida comes from the Greek word "elpis" meaning hope, and the d for dynamic and a for association.
Japanese chipmaker Elpida and competition with Hynix and Samsung
10/24/2010
Decline in demand for chips, the high cost of new plants, and the rise in the value of the yen are hurting Elpida.
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The bankruptcy of Japanese chipmaker Elpida Memory
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Elpida Memory's management says it was not prepared for the steep increase in the value of the Japanese yen.
Grouped Articles
Micron to Acquire Japanese Rival Elpida
Wall Street Journal 07/02/2012
Elpida Files for Bankruptcy Protection
Wall Street Journal 02/28/2012
Japan Lets Chips Fall Where They May
Wall Street Journal 02/27/2012
Elpida Memory, Japanese Computer Chip Maker, Files for Bankruptcy
New York Times 02/27/2012
Samsung's mobile business.
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Samsung Could Soon Surpass Apple in Handset Profit
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Samsung Pursues Developers, Seeking Orbit of Apps
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Smartphones Throw Samsung a Curve
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Hynix Semiconductor
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Grouped Articles
Elpida Files for Bankruptcy Protection
Wall Street Journal 02/28/2012
Japan Lets Chips Fall Where They May
Wall Street Journal 02/27/2012
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