About the family's ownership of the New York Times for many generations, Sulzberger would say that nepotism works. Sulzberger transformed and renewed the Times from what it was in the sixties before turning the paper over to management by his son in the nineties. The Times has been a family operation since being bought by Sulzberger's grandfather Adolph Ochs in 1896. Most of the newspapers in the U.S. are no longer run by the families that once owned them. The merits of a well run family operation are to be seen not just in the newspaper business. One of the most famous global brands is Toyota- which has returned to its family roots after a crisis and was in the postwar years led by Soichiro Toyoda and now by his son Akio Toyoda.