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Danone and P&G's (Procter & Gamble) innovative strategies for reaching low income customers in emerging markets.
12/12/2009
In 2004 Indonesian managers showed Franck Riboud, CEO of Danone, a pyramid of customers in Indonesia's population of 240 million people. It showed only 20 million customers at the top of the pyramid as the only ones who could afford Danone products. At that point Ribaud made up his mind to go after the large number of people at the lower end of the pyramid and come with strategies to do this profitably. By 2010 46% of Danone's sales were from emerging markets, up from 10% a decade earlier, showing the pace of the change. Unilever, P&G, Nestle, Colgate-Palmolive and other companies are following similiar strategies. P&G has used Mexico as a lab for experimenting with new products at low price points and Danone has done this in Indonesia.
Linked Articles
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06/25/2010
P.& G. Sees the World as Its ClientNew York Times 12/12/2009
David Rieff provides insights on why all developing countries, Mexico, Brazil, India, Indonesia and China need to take child malnutrition seriously
10/11/2009
The Indian lower house of parliament passed a Food Security bill in August 2013. Rieff says China made serious progress to reduce malnutrition from over 21% for children under 5 years to around 7% today after 1990. In India malnutrition for children under 5 years is above 40%. There is a lot that developing coutnries can learn from each other in this area including the Bolsa Familia program in Brazil which uses the concept of improving vaccination for children and school attendance as requirements for subsidy payments to the poor. Mexico and Indonesia have different versions of programs to help the poorer sections of society. The problem is acute in India because of indifference induced by caste and other considerations and the high level of malnutrition for children. Rief says how good is ademographic dividend when many of these children are permanently and silently impaired by malnutrition by the age of three. India's Congress party leader, Sonia Gandhi, put it differently in parliament: "What is our responsibility to these people?"
Linked Articles
New York Times 10/11/2009
India's Lower House Passes Food Bill to Help PoorWall Street Journal 08/26/2013
Demonstrations across France call for more government efforts to protect jobs as the US add its voice for more Stimulus.
03/13/2009
Estimated 2.5 million people across France call for more government action to protect jobs. At the April 2, 2009 G20 summit the US will forcefully call for more Euopean Stimulus spending.
Linked Articles
New York Times 03/20/2009
Geithner Hires a Seasoned 'Temp'Wall Street Journal 03/13/2009
The idea of one Europe and financial crisis in Eastern Europe.
02/26/2009
How leaders of Germany, France and Britain respond to calls for help from Eastern European countries will determine the future of the European community and the European Union. Will a differentiated approach develop that provides help to the newer members of the EU. Will the Swedish example with the Baltics lead to a supportive role by Germany?
Linked Articles
The bill that could break up Europe
Economist 02/26/2009
Growing Economic Crisis Threatens the Idea of One EuropeNew York Times 03/02/2009
The reluctance of the German government to introduce a large stimulus spending plan.
12/15/2008
The reluctance of the German chancellor and her Finance Minister to match the large stimulus spending of France and Britain.
Linked Articles
New York Times 12/15/2008
German Talks Address Long-Term StimulusWall Street Journal 12/15/2008
Honda's focus on efficient driving through the decades.
08/26/2008
Honda's has not lost its focus as fashions change.
Linked Articles
Honda Stays True to Efficient Driving
New York Times 08/26/2008
Toyota delays new Prius plantDetroit News 12/16/2008
Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart," from "American" and being "powerful"
03/18/2008
Ford is showing originality and focussing on safety and innovation as one of its advertising themes in a "Ford, Drive One" campaign which will be done with dealers and after listening to dealers.
Linked Articles
Wall Street Journal 03/18/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Renault's bold strategy with the lowcost Logan and Dacia models targeted at European markets
02/11/2008
The success of the Logan and Dacia in France and other European markets has helped Renault. Profit margins on the two low cost vehcles is about 6%, higher than Renault's 2-3% margins on other cars. This turns the accepted logic in the auto industry on its head about higher margins with larger more expensive cars.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Airbus engineering and manufacturing operations split between Toulouse, France and Hamburg, Germany that present a special challenge
10/15/2007
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
Why the Obama health care law gets an "F" grade from the Dean of Harvard Medical School
11/18/2009
The failure to replace the "fee-for-service" system in favor of capitated payments is cited as one of the main reasons. The other reasons are it does not resolve the issues of introducing competition in quality of care and cost, and continues the practices that disguise the true cost of care with a highly fragmented system of care. In a op-ed, Jeffrey Flier, Dean of the Harvard Medical School, gives a detailed account for the reason for his grading. A poorly drafted or incomplete law says Flier can make things worse, citing the example of the health care law in Massachusetts which is driving up costs, as it does not change the old dysfunctional system's key features such as "fee-for service," and instead tries to build a new system on broken foundations. Pearlstein in the Washington Post says the Obama health care law has addressed the "fee-for-service" problem, but this is really not the case, and Flier's reasoning may be the clue to the deeper problem for the Obama health care law.
Linked Articles
Steven Pearlstein: Eat your broccoli, Justice Scalia - The Washington Post
Washington Post 04/01/2012
Health 'Debate' Deserves a Failing GradeWall Street Journal 11/18/2009
How the Americans and Western Europeans are coping with joblessness in 2009.
05/04/2009
The experience in the USA conpared to the experience in Germany and Spain. How social and family safety nets play a part in Europe in helping Spain cope with close to 20% unemployment and Germany with close to 10% unemployment. Role of immigrtants in Spain and the public sector in France in mitigating effects on older workers with steady jobs who remain only slightly affected.
Linked Articles
Spain Largely Avoids Unrest Even as Economy Slumps
Wall Street Journal 05/04/2009
U.S., Europe Are an Ocean Apart on Human Toll of JoblessnessWall Street Journal 05/07/2009
Child hunger in India and India's Food Security legislation in August 2013
03/13/2009
Food expert Rieff cites figures showing child malnutrition at over 40% in India for children under the age of 5 in 2009. A World Food Program report says 230 million people in India are hungry each year. India's Food Security legilation has to be seen in this context. Rieff says India is in danger of losing its demographic dividend as a result of child malnutrition. All developing countries can learn from each other and their programs to reduce child malnutrition, improve health care and vaccinations, and introduce healthy food and sanitary practices. Programs are in place in Brazil, Mexico, Indonesia, India, and China.
Linked Articles
As Indian Growth Soars, Child Hunger Persists
New York Times 03/13/2009
India's Lower House Passes Food Bill to Help PoorWall Street Journal 08/26/2013
Vaccine Maker Pfizer and the National Childhood Vaccine Injury Compensation Program.
01/26/2009
The limits to litigation risk for vaccines is one reason for the attractiveness and growing investment in the vaccines development. Its also what Pfizer hopes to develop with the Wyeth acquisition for $68 billion.
Linked Articles
Wall Street Journal 02/23/2009
Pfizer Agrees to Pay $68 Billion for Rival WyethNew York Times 01/26/2009
The ports of Long Beach and Savannah tell the story of rapidly slowing imports and foreign trade- 2008-2009
11/19/2008
The ports of Savannah and Long Beach tell the story of rapidly slowing foreign trade and imports from China and Japan. Its a signal of an impending slowdown in the economies of China and Japan as their export driven economies slow down.
Linked Articles
New York Times 11/19/2008
When the Downturn Sailed Into SavannahNew York Times 11/30/2008
American driving habits and preferences are finally beginning to change in 2008 as oil prices reach $4.00 to $4.70 per gallon.
06/19/2008
Americans miles driven reached 3 trillion miles by 2007 and now are headed downward for the first time in 10 years. its affecting car prteferences in favor of smaller cars and changing driver habits.
Linked Articles
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
Driving Less, Americans Finally React to Sting of Gas Prices, a Study SaysNew York Times 06/19/2008
Popular Eastern European automobile brands that stand for quality in Europe at low price points- Renault's Dacia in Romania
02/11/2008
The Dacia and Logan brands manufactured in Romania are expected to cross the 1 million sales mark in 2012. The Logan and Dacia have established a presence in Europe as models known for reliability. Sales of these lower cost cars are popular with buyers in France who see this as a choice replacing buying a used car.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Blending cultures and workers from France and Germany for Airbus operations
10/15/2007
Bringing together engineers and workers from the Airbus operations in Toulouse and Hamburg to build complex aircraft with new designs is an ongoing challenge at EADS Airbus. Other related challenges include how to divide labor and management responsibilities considering the interests of unions and governments to achieve an efficient enterprise.
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
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