As thrift is now an important habit for customers, a number of low cost items is what retailers are hoping to sell this holiday season, instead of a blockbuster gadget. Best Buy's executive in charge of looking at customers mindsets says frugality trend is the overriding sentiment and getting value for money is uppermost in the mind. The other factor in this years electronics is that they offer incremental technology and not the Nintendo Wii videogame console or Apple iPhone product that created a lot of buzz. Also most cosumers already have one of these products. An exception is the electornic book reader. And Best Buy is offering competitors to the Kindle by Amazon, for $200-$400, and launching new store sections to let buyer try them out.