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Gadget Sellers Brace for Ho-Hum Holiday

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As thrift is now an important habit for customers, a number of low cost items is what retailers are hoping to sell this holiday season, instead of a blockbuster gadget. Best Buy's executive in charge of looking at customers mindsets says frugality trend is the overriding sentiment and getting value for money is uppermost in the mind. The other factor in this years electronics is that they offer incremental technology and not the Nintendo Wii videogame console or Apple iPhone product that created a lot of buzz. Also most cosumers already have one of these products. An exception is the electornic book reader. And Best Buy is offering competitors to the Kindle by Amazon, for $200-$400, and launching new store sections to let buyer try them out.

Thrift and value purchases are the major trend in electronic retailing

09/30/2009

The electronic book reader is the new product that Best Buy is aggressively pushing this season.

Grouped Articles

Underdog Against Amazon, Best Buy Charges Ahead

New York Times 12/13/2013

Gadget Sellers Brace for Ho-Hum Holiday

Wall Street Journal 09/30/2009

Profit Rises at Best Buy, but Margins Are a Worry

New York Times 12/16/2009

Fragile Label On Best Buy's Market Share

Wall Street Journal 12/16/2009

Gadget Deflation Hurts Sellers

Wall Street Journal 12/16/2009

Why Tech Bows to Best Buy

BusinessWeek 12/10/2009


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