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Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart," from "American" and being "powerful"
03/18/2008
Ford is showing originality and focussing on safety and innovation as one of its advertising themes in a "Ford, Drive One" campaign which will be done with dealers and after listening to dealers.
Linked Articles
Wall Street Journal 03/18/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
How McDonalds has changed by borrowing ideas from Starbucks and from the next generation of franchisees
01/07/2008
McDonald's takes the ideas of baristas from Starbucks and gets ideas for picture based ordering, credit card payment and community event participation from younger franchisees. Along the way it is trying to change perception of the chain as not being healthy eating. A lot remains to be done to move away from the super size obsesson.
Linked Articles
McDonald's Takes On A Weakened Starbucks
Wall Street Journal 01/07/2008
'Super Size Me' Generation Takes Over at McDonald'sWall Street Journal 03/08/2012
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08/21/2007
How Virgin keeps its IT costs down- only 15 IT staffers and its all done low cost.
Linked Articles
Wall Street Journal 01/05/2008
Virgin America Flies New IT PathWall Street Journal 08/21/2007
Starbucks losing its upscale appeal with rapid expansion
01/08/2008
Among the changes in the mass market downscaling of Starbucks was the introduction of hot breakfast sandwiches. Schultz did not like the smell of the sanwiches taking away the aroma of coffees that was a key part of the Starbucks experience.
Linked Articles
Schultz Takes Over to Try to Perk Up Starbucks
Wall Street Journal 01/08/2008
Starbucks Shares Rise as CEO ReturnsWall Street Journal 01/09/2008
Views of experts on resolution of the financial crisis of 2008
12/06/2007
Different views of well known experts on what is to be done in the current economic crisis. Feldstein, Mankiw and others at the beginning of 2008.
Linked Articles
How to Avoid Recession? Let the Fed Work
New York Times 12/23/2007
Martin Feldstein: The Danger AheadBusinessWeek 12/06/2007
Toyota's IMV series of vehicles for emerging markets reaches a milestone in 2012- 1 million vehicles on one platform
05/12/2005
This is the best any automobile manufacturer has done on one platform. The design, single chassis, lower price points and customization for rough road conditions in emerging markets, give the IMV architecture and manufacturing operations a unique advantage.
Linked Articles
Toyota Pushes Emerging-Markets Production
Wall Street Journal 04/07/2012
For Toyota, a New Small Truck Carries Hopes for Topping GMWall Street Journal 05/12/2005
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