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Peers says Amazon's strategy is flawed and the new Kindle Fire tablet will cut into Amazon's already low margins. He points to the analysis of components going into tablets by IHS iSuppli, which found materials costs alone come up to over $262. For companies making hardware such as Samsung and Sony the tablets have to be priced higher. By pricing the Kindle Fire at $199, Amazon CEO Bezos, may be counting on the tablet boosting Amazon's retail business, the digital music, and the streaming of videos, and bookstores. Surveys show the tablet being used mainly for web surfing or email, and less for watching video or reading books. Amazon has the Kindle e-reader which is a better option for readers because of the price. And video sources include other suppliers including YouTube and Netflix. Apple still has the edge in resources- $76 billion in cash and investments in mid 2011- to support lower prices on newer versions of the iPad with more capabilities and design features. Apple with its supply chain experience may be able to obtain better costs from component suppliers than Amazon for future price reductions. Sony and Samsung also bring the manufacturing knowhow and expertise to do this, with Sony's added capabilities in designing devices. The H-P tablet experience shows how quickly a tablet can become obsolete in this market....

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Peers says the Motorola Mobility acquisition raises doubts about the Google advertising focussed strategy. One option for Google, which lacks manufacturing experience, is to keep the patents and sell off the manufacturing business at an early date. The smartphone business is a low margin business and Motorola is not making money. Apple is an exception because it occupies a special niche in the business that helps it sustain higher margins. At this time there is considerable doubt on what Google's strategy will be.

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Fred Brooks, IBM executive who led the development team for the IBM System/360 mainframe, is the author of Design of Design and of an earlier book Mythical Man-Month that sold 500,000 copies. His unique insights into completing large development projects have helped many tech companies. Brook's law from Mythical Man-Month is that it is futile to simply add engineers to projects in the hope of getting things done faster, as there are a lot of other factors to consider. This is stated by programmers as: "Adding manpower to a project only makes it later." The original design team has to bring newcomers up to speed, and the added distraction is one of the many factors that slow down the project. Brooks offers many new insights in the book Design for Design. One is that constraints are friends which help shrink the designer's search space. Another is that Design is a lot more about art as it is about science. Simply improving the process does not get you great design, it gets you from bad to average....

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Product obsolescence in a matter of weeks- the situation with the HP Touchpad. The Touchpad tablet is introduced at a retail price of $399 for 16GB and $499 for 32GB versions on July 1, 2011. The product is scrapped by CEO Apotheker after disappointing sales within weeks of introduction. It is now sold at a sale price of $99 in the last week of August 2011. This shows the astounding rate at which things change in the high tech product markets. Nokia, Nintendo, and now HP have seen their fortunes change quickly in 2011.

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HP's Apotheker emphasized in an earnings call "the tablet effect is real and sales of the TouchPad are not meeting our expectations. The velocity of change in the personal device marketplace continues to increase as the competitive landscape is growing increasingly more complex especially around the personal computing area." By the tablet effect Apotheker means the Apple iPad. The tablet is becoming popular but not the other tablets from Samsung, HP and other makers. It is the iPad that is the product customers turn to and the tablets of competitors are not accepted as a substitute. As a result CEO Apotheker plans to exit the tablet and PC business.

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Lenovo's plans to double mobile sales to 100 million units in 1 year is doable, says the chairman Mr. Yang. The effects this would have on Samsung's margins in smartphones.

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IBM performance may be affected by the shift to the cloud computing environment. Businesses increasingly prefer to rent computing capabilities and software in smaller packages and easier implementation than the costly software packages IBM sells. IBM shares declined by 8% on April 19, 2013 after revenues declined by 5% in 1st quarter 2013.

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Google introduces the Nexus 7 tablet for $199. It has a 7 inch screen and is designed to show books and media available on Google's Play service. It was developed with Asustek Computer and is intended for reading books similiar to the Kindle Fire tablet made by Amazon.