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Chrysler plans to set up separate showrooms and separate employees for the Fiat 500 at about 210 sales outlets.

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Chryslers plans to trim the product line to eliminate models that compete with other Chrysler models in the same product segment. To look at new models that made small changes over previous models during the late stages of Daimler's efforts to turnaround Chrysler, the Sebring and the Avenger, the Jeep Grand Cherokee, Dodge Durango and the Jeep Commander, for example. The Sebring may be eliminated or redone seriously. Models like the midsize SUV JZ are eliminated. Slower selling models that eat up resources nevertheless like the Pacifica wagon, Dodge Magnum wagon and the PT Cruiser convertible also may be eliinated in this review by Jim Press and Nardelli, formerly of Toyota and GE respectively. Also being addresssed is the shrinking of Chrysler dealerships and the elimination of certain models may help in this process of trimming the dealership network and refocussing it on a newer product line.

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Chrysler's model lineup will show a number of small cars. The Fiat 500 will be made at the plant in Toluca, Mexico. And Fiat 4 cylinder engines will probably be made at Dundee plant.

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WSJ says that administration officials are considering aplan whereby on the first day of bankruptcy the government would announce the setting up of a "new GM" with Chevrolet, Cadillac, and good assets as part of it and a separate "old GM" that would hold the bad assets, retiree and health care obligations, Hummer and Saturn. The "good" GM would have responsibility for $20 billion in government loans. THe old GM could stay in bankruptcy for longer till buyers are found for parts of it or as it is wound down, with proceeds from the sales of assets going to creditors claims. WSJ sources familiar with the developments and the administration's views say that the administration prefers this route, and GM will likely will be forced into filing for bankruptcy protection in mid-May. That would be 45 days into the 60 day period President Obama has given GM to come up with a new plan that will work. The submitted plan was rejected by Obama's team on grounds that the assumptions for sales were too optimistic, none of the concessions from bondholders and the UAW that were needed had been made, the Chevy Volt was not going to pe price competitive, and fuel efficient car production was not a critical part of the plan. The government has asked Fiat to scale back its planned ownership of Chrysler to 20%, as part of an agreement for more government loans....

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The automakers are still stuck with dependence on pickups like the Dodge Ram which provides 17% of domestic vehicle sales and the F-150 pickup truck for Ford which provides 26% of domestic vehicle sales. Even though they earn estimated $5000 to $10,000 per pickup this dependence has hurt the automakers, as they are losing money due to the neglect of the rest of their lineup. In 2008 the domestic pickup sales will decline 10% to 2 million units from 2.2 million according to Global Insight. Sales to customers now will almost entirley be to construction industry users in a bad construction market, as other customers who used pickups for general use are shifting to other vehicles.

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Chrysler and the UAW reach a deal.

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Stiff competition from Toyota, Honda and Hyundai in the minivan segment. GM and Ford exit this segment. Chrysler is trying seats that face each other, one child can watch a dvd and another play a videogame, placing a table 2 backrows of seats, and so forth family friendly changes in the new Dodge Caravan and Town and Country. But Chrysler sales are't doing so well to retail customers Of 211,0000 sales volume sales to retail of Dodge Caravan are about 126,000 compared to Honda Odyssey at 180,000 and then Toyota Sienna.

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Italian born Canadian Sergio Marchionne, a former tax consultant turned auto executive who joined Fiat in 2004, planned the acquisition of Fiat in 2009. GM's payout to Chrysler following a decision not to acquire Fiat, and the U.S. government's need to merge Chrysler with another auto company after a bailout, gave Marchionne the opportunity to acquire Chrysler on favorable terms. Hard bargaining with the government led to acquiring Chrysler for free, using the $2 billion from GM to show the government that it would make the needed investments to bring Chrysler back from bankruptcy. This decision, the bringing in of outside talent, and the revival of the auto industry following the bailout, has led to the success of Fiat Chrysler.  Sergio Marchionne had the right instincts to persuade the government that Fiat with its small cars including the Fiat 500 was the right company to run Chrysler, and supporting president Obama's fuel efficiency goals gave him the right credentials with the Obama administration. A chain smoker of cigarettes who also gulped down espressos, her was a workaholic sometimes carrying 5 smartphones. He passed away at the age of 66 from health complications. Ironically the Dodge Dart was presented as the car that would get 40 miles per gallon. Other efforts at fuel efficient automobiles have not happened in the way it was envisioned by the Obama administration. The Dart did not become popular. Only the redesigned Fiat made it as a hit in Europe. The plan to import small Fiats to the U.S. remained only on paper. As the auto industry revived Marchionne canceled plans to make nearly all of the Chrysler cars and shifted production to more popular Jeeps and Dodge Ram, a move followed by Ford and GM. Fuel efficiency issues from the bankruptcy period are still alive today with the decision to leave small car manufacturing to Japanese and German carmakers, and the efforts of the Trump administration to turn back the Obama administration fuel efficiency targets.  ...

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In all with 2 retired consultants who ran Toyota's manufacturing operations 4 senior Toyota managers have joined the new Chrysler. Cueno and Convis joined Chrysler also. Convis ran Toyota's Georgetown Kentucky manufacturing plant.

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The credit markets continued their recovery, shrugging off the negative news from Chrysler's bankruptcy.