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Tags: Automobiles,
Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.
Grouped Articles
Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Worker Reaction to Chrysler bankruptcy
Detroit Free Press 05/04/2009
Bankruptcy reality sets in for Chrysler, workers
Detroit Free Press 05/04/2009
Chrysler reborn under alliance with Fiat
Detroit Free Press 05/04/2009
Impact:: Bankruptcy Announcement
Detroit Free Press 05/04/2009
Chrysler tried in vain to sell parts to Chinese, form partnerships
Detroit News 05/04/2009
Fiat's 35% stake in Chrysler was obtained with an offer to retool aChrysler plant and offering its engine and transmission technology for small cars. Fiat has an option to take a 55% stake in Chrysler. Its a low cost way for Fiat to sell its popular Fiat 500 and other small cars in the USA.
Grouped Articles
Fiat Needs Chrysler More Than Ever
Wall Street Journal 09/24/2013
Fiat Chief Rolls Dice on Market and Chrysler Merger
New York Times 09/24/2013
Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Chrysler Partners Have Many Goals
New York Times 05/01/2009
Fiat Acquires 35% Stake in Chrysler
New York Times 01/21/2009
Fiat Nears Stake in Chrysler That Could Lead to Takeover
Wall Street Journal 01/20/2009
Marchionne and Fiat managers decide to focus on new models of the Fiat 500 to increase sales in Europe, Asia and Latin America. Marchionne says this is "not a strategy for the fainthearted," and Fiat will take up the fight. The eurozone crisis has led to declining auto sales in Europe and a shift to price sensitive cars. Italian factories are operating at only about 45% capacity on average and Fiat is now taking on the new challenge of exports. A similar strategy is being followed for the Jeep model made in the U.S. with a new focus on export markets.
Grouped Articles
Toyota Prices Scion iQ at $15,995
New York Times 07/21/2011
European Pain Relief For GM and Ford
Wall Street Journal 05/20/2013
Who's Buying 'Youth' Cars? Seniors
Wall Street Journal 08/13/2013
Auto Sales in Europe Rise for 14th Consecutive Month
New York Times 11/18/2014
European Car Recovery Could Still Sputter
Wall Street Journal 12/01/2014
Fiat Chrysler Gives Upbeat Outlook, Turns Profit in Europe
Wall Street Journal 01/29/2015
Grouped Articles
Could Chrysler Interest You in a Fiat?
New York Times 10/28/2009
BusinessWeek 10/28/2009
Fiat Plans To Spend $11 Billion On Growth
Wall Street Journal 12/23/2009
Many Hopes Ride on Makeover of the Grand Cherokee
New York Times 05/20/2010
Chrysler to Set Up 200 Fiat Dealerships
New York Times 07/06/2010
Some Chrysler Dealers See Un Problema in Fiat's Plans
Wall Street Journal 08/24/2010
Grouped Articles
Toyota Prices Scion iQ at $15,995
New York Times 07/21/2011
Who's Buying 'Youth' Cars? Seniors
Wall Street Journal 08/13/2013
Options Overload for Fiat's 500
Wall Street Journal 11/21/2010
Fiat Weighs Boosting Car Exports to U.S.
Wall Street Journal 07/02/2012
BusinessWeek 11/10/2006
Fiat Chief Retools Italian Car Maker
Wall Street Journal 07/06/2012
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