LyrArc Article Gist
Marketing campaigns in 2011 for the Toyota Siena, Honda Odyssey, Chrysler Dodge Grand Caravan, Ford C-Max. Sales are up 42% for Honda Odyssey since October 2010, when 2011 models and campaign was introduced. The campaign has helped increase sales by 18.5% through November 2010, for Toyota's Siena. This is double the industry average for minivans and is a bright spot for Toyota, whose overall sales have been flat since the recalls. Toyota's Siena campaign shows rapping parents with kids in the back, making it cool to be seen in a minivan. Toyota's national marketing manager says the stories they heard were that people just did'nt want to be seen in a minivan, the soccer-mom joke or feeling playing a part in this. These ads hope to dispel that notion.

LyrArc Article Gist
American folk singer continued the folk song tradition set by Woody Guthrie with songs such as "Good Night Irene." He came from a family deeply committed to music, with his father a music teacher and mother a concert violinist. His own career spanned the period from the 1940's when he toured with Guthrie as part of the Almanac Singers, all the way to 2009 when he sang "This Land is Your Land," with Bruce Springsteen at the Lincoln Memorial. The key to the future said Seeger is to find the optimistic stories and let them be known. He lived in a wood cabin on 17 acres near the Hudson River in New York, and was the inspiration for other contemporary singers like Bob Dylan and Bruce Springsteen.

LyrArc Article Gist
The doubts among the unvaccinated and America's pandemic of the unvaccinated in the south and west of the country, difficulty reaching a consensus on things as basic as spending $45 billion or 2% of the $2 trillion Biden plan for workers and families on 2 years of community college, or finding a way to stem what is an alarming decline in enrollment in college of young men in America, all go back to a standoff between Republicans and Democrats. Tennessee in the South is Republican yet passed a bill supporting state paid community college with a supermajority, yet at the national level it is lacks support of Republicans and centrist Democrats. To see how this happens this NYT report presents the picture from the Democrats side of how Montana residents blocked a National Heritage area in the state. Other stories relate to distortions from the other side from the Republican point of view. One man, one vote is not entirely the way Democracy was designed by Jefferson, Madison and other founders. The Senate of the US is based on one state one vote, giving Montana an equal vote as California or New York. At one time Mike Mansfield, Democrat of Montana was the Senate majority leader. The intent was to design a system that looks not just for democracy but checks on majorities of the moment.  This means unity is the way to renewal of America, for building its infrastructure, education and health care. If Tennessee feels that way about community college it should express it, so should other states in supporting president Biden's plan to Build Back Better. ...

LyrArc Article Gist
A NYT series on the forgotten men and women of the second world war includes stories on black women breaking the logjam of 17 million pieces of mail in Britain ready to be sent to allied soldiers in Europe. Read about Captain Adams from South Carolina who is the first black woman in the officer corps of the American Women's Auxiliary Corps, part of the American Army by 1944. By 1942 General Dwight Eisenhower had already found an equal role for black men in the war and American forces. He also included a role for black women in roles such as that facing Captain Adams whose unit made critical contributions to getting the mail to allied soldiers fighting in Europe. This included sorting mail in Birmingham, England, in difficult conditions, and in France as the Battle of the Bulge took place in France with heavy casualties, and after the war ended in 1945 in Rouen, France. Mail meant life and death correspondence between loved ones when there were no phones with connections we have today. In this sense it was a role that had great significance. These women worked 7 days a week, round the clock, in rotating shifts. It was an activity that meant as much to the army as anything else. ...

LyrArc Article Gist
As part of the effort to become more competitive with Asian automakers, VW is using new strategies with labor to reduce costs. VW made a one-off payment of about 6,300 to each of 80,000 employees at its western German manufacturing plants. In return VW secured union agreement to change work schedules at the plants to 33 hours a week from 28.8 hours, without having to make a pay increase. This is part of concessions being made by labor as Germany tries to improve its competitiveness. VW's second largest shareholder is the German state of Lower Saxony, and VW makes many automobile parts in its German plants in addition to automobile assembly, making employment a major issue for industry, labor and government.

LyrArc Article Gist
Subaru's new marketing campaign "True Love" tries to broaden the car's appeal to customers outside the northeast and Colorado. In the past the car's four wheel drive and performance in snow driving made it popular in states with winter snow conditions. Subaru is now making an effort to sell in southern and western states, appealing to customers who want higher fuel efficiency and improved safety. Subaru has 2.3% of the American market, but its sales are higher in a few states. with a 11% market share in Vermont. Subaru sales have grown rapidly and increased during the recession. Sales increased 41% between 2008-2010 with the popularity of a new version of the Outback wagon. In 2010 Subaru increased sales by 22% to 263,820 cars.

LyrArc Article Gist
A.I.C.F., America-Israel Cultural FOundation was set up in 1939, to foster culture in what was to become the state of Israel, with about $2 million given out each year. It tries to portray Israel in abetter light. It supports dane and visual arts, music, and gives out about 800 scholarships ayear. This year it will go down to 350 scholarhsips, and that too with emergency funds of $1 million coming in from donors. A.I.C.F.'s entire endowment of $14 million was lost in the Madoff financial Ponzi scheme. About two thirds of the Israel Philharmonic Orchestra benefitted from the foundation including musicisans like Itzhak Perlman and Pincas Zukerman. It has great influence in developing classical musicians and is renown worldwide.

LyrArc Article Gist
Tim Berners Lee, inventor of the world wide web says on its 28th anniversary that the fake news development is dangerous and needs to be tackled to prevent serious damage. He says Google and Facebook have responsibility to see to it that misinformation is not spread. He says the algorithms used by the social media sites need to be revealed so that the public knows how the information is selected. The revenue for these sites is based on clicks, and so he says as people click on information, "fake news" that is surprising, shocking or made so that it has appeal can generate more attention and spread like a wild fire. 

LyrArc Article Gist
British prime minister Sunak calls for general elections on July 4 at a time when the Tories are behind Labour by well over 20 percentage points. After 15 years in power the Conservative party is facing a British public that is deeply dissatisfied with its performance. Labor's Starmer has added to the popularity of Labour and is expected to form the new government.

 

LyrArc Article Gist
This is a heartwarming story from the BBC in beautiful video of how Maria Baltazzi went back to her family's land in the buffer zone outside Nicosia, Cyprus, and turned a wasteland into a farm with olive trees. In 1974 Turkish forces invaded Cyprus turning this land near Nicosia airport into a war zone. Since then UN forces patrol the area which was wasteland in the buffer zone separating Greek Cypriots from Turkish Cypriots.

Maria Baltazzi took a look at this land which was part of her family's land, a 54 hectare farm part of it in the buffer zone and part outside. Here in the buffer zone she with a colleague Netien introduced organic farming for olive trees and turned this area into an olive growing farm which produces some of the best olive oil in the region.

Olives grown here are hand picked in the farm and crushed in mills outside. Nutrients testing show this to be some of the best and healthiest olive oil in the region.

LyrArc Article Gist
The former head of U.S. Homeland Security ministry, Mr. Chertoff, and the former head of NATO, Mr. Anders Rasmussen, say the U.S. and European allies are not prepared to meet Russian meddling in elections two years after the U.S. elections and elections in the last year in Germany, France, Spain and Italy. Both co-chair Transatlantic Commission on Election Integrity. They expect 20 elections between now and 2020, and see 20 opportunities for Russian meddling in these elections- suggesting the response to the recent meddling is very inadequate. They cite the shift from fake news to hyper partisan narrative used in the Italian election. This approach uses some content that is true to weave a narrative that leads to an exaggerated version of events. It was used on immigration to appeal to immigrant weary Italians to lead to a situation where the anti-immigrant party Northern League attracted a large portion of the vote. This approach is not new as it was used by pro-Brexiters with ads showing an unending wave of immigrants crossing European borders. Suggesting Britain itself was facing this wave of immigration, using pictures of immigrants from Africa crossing the borders of Hungary and Austria. Placed on buses and billboards this influenced the election, including hyper narrative stories about what how the UK was sending 350 million pounds a week to the European Union which could go to the NHS instead. Britain's Liberal Party leader Nick Clegg and Joe Biden former Vice President are members of the new Commission. ...

LyrArc Article Gist
What were the stories in the Economist magazine that were the most read stories of 2019? Not on president Trump. On Malaysia, China under Jinping, and exodus from San Francisco and Silicon Valley. The most read article was on the newly elected president of Brazil, Jair Bolsonaro. The mismanagement of the economy particularly extravagant state spending on the Olympics and soccer stadiums for the World Cup at the expense of basic sanitation services, bus and transport services, health services, led to the result of a majority of Brazilians rejecting the Workers Party and its leader former president Lula. Unfortunately most of the media including the Economist did not draw attention to this gap. During a period in which income from mining with export of iron ore, and soyabeans to China, enabled Brazil to live beyond its means, there was no effort to draw attention to glaring gaps in development of public services such as sanitation, bus services and transport, lack of building infrastructure other than to support mining. Glaring gaps in education and health services made the situation worse. The second most read piece in the Economist  was on March 10th- Malaysia's PM is about to steal an election. Here the Economist magazine joined the Wall Street Journal which originally broke the story on the 1MDB fund and irregularities in Malaysia where a development fund was misused by the government. Najib actually lost that election and the WSJ covered the story of the developments that followed in which Malaysia's new governemnt led by a returning former prime minister in his nineties Mahathir Mohammed, ousted his own protege Mr. Najib.  The third most read piece in the Economist magazine was - How the West got China Wrong.  Unfortunately the Economist magazine and most of the media covered China in the two decade long boom years without covering the other emerging story as well in which Mr. Lighthizer (now president Trump's top trade adviser) and others questioned the huge unsustainable trade surpluses in U.S. trade with China. With the economy facing huge downside risks and rising trade tensions with the U.S. Chinese president Jinping's move to remove the limit on terms in office in the Constitution was considered a shift from the notion that China was likely to turn into a democracy. Mr. Jinping had already completed his first term in office and the anti-corruption campaign, managing the economic boom for a soft landing, was carried out with the central leadership of the party, after the destabilization evident in the early part of Xi Jinping's first term. Much of China's path was predictable and rational behaviour in its national interest, what was not clearly defined or defended was the way the U.S. could sustain the trade deficits that had reached a billion dollars a day. Leading to Mr. Trump seizing on this as an election issue to form a bloc of voters separate from the two main parties, the Republicans and the Democrats. The fifth most read piece was on Oct 11, 2018- the next recession. It pointed out that with low interest rates central banks in the U.S. and Europe and America could not cope effectively with a recession. The sixth most read piece was on June 29, 2018- Bullshit jobs and the yoke of managerial feudalism. It cited Prof. David Graeber of the London School of Economics, who wrote a short essay that went viral on the prevalence of work that had no social or economic reason to exist, work he called "bullshit jobs". Graeber said people want to feel they are transforming the world around them in a way that is leading to a positive difference. No. 7, 8, 9, were on Bitcoin, Netflix and programming language Python. No. 10 most read was on Aug. 30, 2018- Why startups are leaving Silicon Valley. It showed that in 2017 more people left the county of San Francisco than entered. The main reason the cost of living was burdensome and out of control. As Amazon shifts attention to India and Brazil, and Apple pulls back from India, social media companies coming under fire for disinformation, this period of Tech is making way for a shift in a new direction. A direction that focuses on people's lives, wages, spending on much needed infrastructure and services. ...

LyrArc Article Gist
A study by the Project for Excellence in Journalism of the Pew Research center, looked at six major story lines that progressed for one week in July. What it found is that 83% of the reports in the local news media were basically repetitive and had no new information. Of the stories that contained new information, 95% came from old media, which then set the tone for narratives done by other media outlets. The study covered the Baltimore Sun, Washington Post, their websites, several smaller papers in the area, and new online news sites. Another finding was that on one story of budget cuts, the reporting done in 2009 was less than one third of that which was done for the budget cuts in 1991. This confirms the point made by traditional media that new online news outlets do little more than repetition and commentary.

LyrArc Article Gist
Pearlstein says the major news stories of today all are about the same theme- of how the US was encouraged to live beyond its means by trading partners who prospered as this went on, with the tacit agreement of financial and political leadership in the US who raised no alarm about this. These stories are: the G-20 meeting in South Korea with the goal of rebalancing the world economy, the President's Deficit Commission Report recommending bold steps in changing the tax and spending policies of the US, the criticism of the Fed's decision on $600 billion of quantitative easing, and the renewed concerns about Ireland where severe cuts in public spending have failed to reverse a downward slide.These trading partners prospered by lending Americans the money to consume more than they produce. It was he says a wonderful arrangement while it lasted, because it helped bring millions out of poverty in Asia, while letting Americans enjoy a transitory period of a higher standard of living. This unsustainable arrangement converted the US from world's biggest creditor nation after World War II to the world's bigggest debtor nation. He credits Geithner for coming up with a more convincing and less confrontational way to correct the imbalances by setting limits on the deficits and surpluses of trading nations. He points out that the Chinese have barely budged on the issue of an undervalued currency, the world be damned. And the German and Chinese criticism rings hollow he says, as both countries are the main beneficiaries of the current system. The normal mechanism of correcting imbalances with a floating rate exchange system is hardly relevant, as it is incompatible with state run economy and strategy of export growth of China. Erskine Bowles and Alan Simpson have presented he says a bold deficit reduction plan that is credible, fair, economically sound. Even though it was received with the usual complacency and lack of awareness both in the media and in Congress. The simple reality after all the awfully complicated details and the painful implications is this: Americans have to consume less and produce more, and trading partners have to consume more and produce less. And this shift cannot be pushed into the future as our trading partners would like....

LyrArc Article Gist
Bob Dylan is the first American to win the Nobel Prize for Literature since Toni Morrison in 1992.  This is the first time it is awarded to a musician. The award was given for "new poetic expressions within the great American song tradition." Born as Albert Zimmerman in Minnesota in 1941, Dylan took the name of the Welsh poet Dylan Thomas for his musical career. In announcing the prize Sara Danius of the Nobel Prize Academy said Dylan wrote "poetry for the eyes," citing his album "Blonde on Blonde." Best known are his songs "Blowin' in the Wind" ans "The Times They Are A-Changin," songs that in the sixties reflected the mood of America towards civil rights for black people and against the war in Vietnam. This article by DW.com is exceptional in the way it gives an account of past Nobel Prize winners in literature and what they brought to readers in the way of resurrecting humanity in their own way and from their own experiences in different cultures and periods- 2015 Svetlana Calling of Belarus  and Herta Muller of German-Romanian background on the situation in their countries in the Soviet period, Clezio in 2008 of French Mauritius background on the cultures beneath "the reigning civilization or indigenous cultures of Africa and Latin America, and Orhan Pamuk on his native city in Turkey and the clash of cultures modern and old, in 2010, Vargas Llosa on cultures of Latin America of power and individual resistance, and 2012 Yan Moye of telling stories of today's China through folk tales. The common theme is the struggle between the individual trying to find hope, humanity, in the midst of political and cultural forces that he finds himself caught up in. ...

LyrArc Article Gist
Stories of people who have turned the lockdown stay at home into a positive experience. Learn something new during the stay at home, try new projects, learn new skills, try new hobbies, spend quality time.

LyrArc Article Gist
Fox News leads in total viewers in 2015 with an average of 1.8 million viewers in prime time. It also leads in the 25-54 year demographic. By comparison CNN had average of 490,000 viewers, MSNBC had average of 352,000 viewers. A major problem for cable news channels is an aging demographic. The median age for most channels is over 60 years, for CNN 61, for MSNBC 63 and Fox News even older at 67 years of age. In the the crucial 25-54 year old demographic FOx News does poorly with 207,000 total day viewers, CNN does badly with 149,000 and MSNBC at 89,000, posing some serious questions for all the cable news channels in the U.S. Among news shows "O'Reilly Factor" with 2.8 million viewers was first, followed by "The Kelly File" by Megyn Kelly. News stories about Pope Francis, terrorism in France and in the U.S., provided added momentum to news channels in 2015.

LyrArc Article Gist
Toyota's first quarter profit of $2.2 billion is a result of profits from its USA auto finance division, cost cuts and rising sales. But Toyota still faces some rough patches in the road ahead. First the rising yen at 85 yen to a dollar in the beginning of August 2010 will be one hurdle as it tries to regain export markets - Toyota has used 90 yen to a dollar in its full year forecast. Another problem is the Japanese market which is expected to slow down after incentives expire. Because Toyota has more capacity in Japan this will mean more underutilized capacity. Japanese car buying incentives expire in September. These incentives led to sales being 23% higher in the first quarter, but Toyota forecasts full year sales to fall by 9%. Another problem is regaining market share in the USA and the aging demographics of traditional Toyota buyers.

LyrArc Article Gist
The Guardian provides this excerpt from the book- Chums: How a Tiny Class of Oxford Tories took over the UK. Simon Kuper says in this review that a small group of aspiring politicians used the Oxford Debating Society in the 1980's as a place to perfect the art of winning using jokes instead of facts. Boris Johnson was here, so was Michael Gove and Jacob Rees Mogg. A nursery for Commons, a kind of children's House of Commons, in other ways a gentleman's club.

LyrArc Article Gist
GM tries zero interest financing to move lagging sales in China.