LyrArc Article Gist
Howes gives Marchionne high marks for doing what Daimler failed to do. He says Fiat took the best of what Chrysler had and melded it with the best parts of Fiat to create an integrated company. Both Chrysler and Fiat benefit in the process. There is a lot to be done especially with paying off government debt, building the fuel efficient vehicles essential to do well in a time of high gasoline prices, and operating in a highly uncertain economic environment. But the steps taken so far show Marchionne has put Chrysler on the right path. The new version of the Jeep Cherokee has done well- with a sales increase of 34% in first quarter 2011 over the prior year.

LyrArc Article Gist
Fiat plans to pay Chrysler $1.27 billon to increase its stake to 46%. This will happen after Chrysler refinances $7.1 billion in U.S. and Canadian debt to pay off government loans. A debt offering is expected in coming weeks. Fiat's Sergio Marchionne sees this as critical to the next step forward for Chrysler- the speedy approval of $3.5 billion or more in low interest loans from the U.S. Department of Energy for projects that increase fuel efficiency. Marchionne would like to leverage as much as he can from DOE as they will be essential to Chrysler's investments in improving the fuel efficiency of its vehicle lineup. Chrysler paid $1.2 billion in interest on its debt in 2010. Much or all of the $1.27 billion from Fiat will be used by Chrysler to reduce government debt. Chrysler will not use any unused funds from the government. Chrysler is also planning to add a revolving line of credit for $2 billion. By the end of 2011 Fiat will add another 5% stake to bring its stake up to 51%, and make it the majority owner. Fiat and Chrysler are operating as an integrated company. Marchionne says it makes little sense to have separate legal entities for Chrysler and Fiat, as the two companies are already developing, building and selling vehicles as one company. The Chrysler financials will be consolidated with Fiat's....

LyrArc Article Gist
Subaru's new marketing campaign "True Love" tries to broaden the car's appeal to customers outside the northeast and Colorado. In the past the car's four wheel drive and performance in snow driving made it popular in states with winter snow conditions. Subaru is now making an effort to sell in southern and western states, appealing to customers who want higher fuel efficiency and improved safety. Subaru has 2.3% of the American market, but its sales are higher in a few states. with a 11% market share in Vermont. Subaru sales have grown rapidly and increased during the recession. Sales increased 41% between 2008-2010 with the popularity of a new version of the Outback wagon. In 2010 Subaru increased sales by 22% to 263,820 cars.