The spending on services like cable, television, internet connectivity, video games according to the Census Bureau for 2004 was $771 per year In 2008 this was $903, in 2010 $997 And add anothe $1000 for cellphone service and the average family in the USA spends as much on this as it does on dining or buying gasoline. Add extra for iTunes, texting services, music. Now buyers of Apple iPad can buy unlimited data access from AT&T for $30 a month. Are these expenses discretionary? Some experts think that it is part of the need for connectedness in today's society, and part of being functional in today's society.