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Ford Motor's reliance on the redesigned F-150 and other large pickup trucks for its higher profits in 2015. The price tag on these vehicles keeps rising, with some pickups sold at about $50,000 and having interior leather seating, amenities resembling luxury cars in 2015. Higher fuel efficiency engines, body redesigned with lighter materials including aluminium, other innovations, combined with the lower price of gas, lower interest rates for financing, have led to a resurgence in these larger vehicles.

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Marketing innovation at Ford. Marketing campaign called "Bold Moves," to help Ford reconnect with younger buyers, bring the younger demographics into Ford's customer base again. Could cost upto $100 million. It would have a documentary style internet program starring Mark Fields, head of North and South American operations, and features a new Kelly Clarkson song. Ford plans to produce this show itself, to tell its own story in its own words.

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Ford Motor Company's $5.9 billion loss in fourth quarter 2008, and its decision to draw down its $10.6 billion credit line. Ford has $24 billion in cash and carries a debt of $25.8 billion. Job cuts have already reduced employees from 122,000 in 2006 to 75000 at the end of 2008, about a 39% decrease. Analysts say a lot depends on how 2009 turns out. If as expected there is a continued sharp downturn from here and things don't get much better even with the stimulus spending during the second half of 2009, then losses in the magnitude of the $5.9 billion loss for 4th quarter 2008 may happen. In that case Ford may have to look for government assistance.

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The UAW added 7000 workers to the 18000 already on strike at Ford, GM, Stellantis.The UAW is making progress in its talks on Stellantis on cost of living adjustments and outsourcing, and says it will spare Stellantis from more walkouts. Stellantis also has the least hourly workers of the three US auto companies. Stellantis has operations in Europe and gets half of its profit outside the US. The UAW is also not stopping work at the largest SUV and pickup truck plants that make the most money for the auto companies. The idea is to do only what is needed to achieve its goals of fair pay and benefits for the auto workers.

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The good mix of rain and sunshine is leading to higher estimates for wheat production in US, Europe and Australia. Australian production is up by 3 million metric tons over last year. Russia is exporting more than it did last year by 80% in April and by about 25% in May through Black Sea ports. This is easing pressure on wheat prices which are down to $9 a bushel. Russia exports to countries in the Middle East. US production of wheat is expected to be 8% higher this year. 

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The effects of the Ukraine war on wheat prices and wheat imports for Egypt and other Middle East countries is shown here in the Financial Times.

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A scandal in China over cooking oil transported in fuel trucks that is shown in DW.com

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The most important segment with future implications for growth is the young people segment, and here American companies are really weak. Of the "millenials" or people born between 1979 and 1985, those who consider a Ford when shoppng for a small car are only 7%. These are Ford's own numbers according to the Wall Street Journal. Ford and GM are moving their emphasis to small cars. Ford did this at the Los Angeles Auto Show with the new Fiesta arrriving in the market in early 2010, and GM will compete with the Honda Civic with its Chevy Cruze due in August in showrooms. To do this Ford and GM are remodeling their showrooms. To do this 3000 Chevy stores are taking on a new focus on small cars and 26,000 sales people are being retrained by end of 2009. Kurt Mcneil, Chevy's sales chief, says their emphasis is on giving a good response to online customers by having salespeople able to talk fluently about fuel efficiency and compare with Honda and Toyota. For Chevy the showroom remodeling involves having a greeter at the reception desk not a salesperson, this is who one first sees when walking into a dealership. The improvements costing $200,000 to $600,000 per location are being paid by dealers with GM offering financial incentives for the work. The way Ford is approaching it is to use social media like Facebook to a bigger extent. It will send a social media consultant to its largest 800 dealerships or one fourth of all stores to build an online infrastructure to connect to local buyers and offer online updates, videos, and games related to small cars. Ford, GM and Chrysler have only 21% of the small car market, according to Autodata, and Ford has only the aging Focus to offer today. In 10 months of 2009, 19% of 8.65 millon light vehicles sold were small cars up from 14% in 2006, while the percentages for SUV and pickups dropped 53% to 46%. ...

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Protein supplement intake and protein sources in food.

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Ford showed a profit of $1.6 billion in the third quarter of 2012. Profit of $2.3 billion in North American operations with North American profit margins of 12% helping overcome pretax losses of 468 million in Europe. In comparison to earlier years Ford held incentives down and maintained North American profit margins, earning $3500 on every vehicle sold in N. America. By comparison operating margins for Chrysler for third quarter were 4.6% and GM's margins in 2012 are about 7.4%.