LyrArc Article Gist
Prices of Cheerios cereal up 17% on a per ounce basis, General Mills has simply taken out the 10 ounce box and put in an 8.9 ounce box. Kellogg cereal company is doing the same thing as the input costs of grain for its cereal went up by 9%. And retail stores are taking advantage of thhis situation by adding an increase of their own on top of this. And this is going on in many places from icecream cartons to beverage containers, smaller sizes and higher prices. Food prices inflation estimates vary from 4.5 to 5.5% in 2008, and 4-5% in 2009 from Department of Agriculture to Well Fargo's estimates of 6% in 2009 and Farm Sector Economics estimate of 7.5%. Not only are companies raising prices but they are doing so frequently, Alpha Baking Company is paying twice as much for wheat flour from a year ago to make bread and buns, now it changes prices quarterly. This poses an interesting question for the Fed's fight against inflation, does an increase in interest rates mean these companies faced with rising costs of inputs are going to respond by not increasing prices that much? Its the shortage of grain supplies that is driving this food price increases and how would increasing rates make a difference? And most of the inflation is in food and crude oil prices, wage inflation is modest with rising unemployment and a slowing economy.