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The Chinese market in 2015 and pitfalls for Yum Brands and its KFC, Pizza Hut stores in China
10/21/2015
Rapid growth and then a public scare with media reports of falling quality standards hurt KFC outlets. Local Chinese and Taiwanese brands offer more options at the higher and lower ends of the price range. Other European competitors partnering with local Chinese companies offer better value and quality upscale hurting Pizza Hut stores. And suddenly the whole landscape has changed for Yum Brands in China. It shows the Chinese market is no place for the complacent, that the discriminating tastes of consumers and search for healthier alternatives is taking place in China, India and other developing countries, just as much as it is in the U.S.
Linked Articles
China Isn’t the Easy Market It Once Was for Fast-Food Chains
Wall Street Journal 10/21/2015
Yum Brands to Split Off China Business
Wall Street Journal 10/21/2015
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