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The Fiat 500- the focus of Fiat's strategy in Europe 2012-2015
06/11/2009
Marchionne and Fiat managers decide to focus on new models of the Fiat 500 to increase sales in Europe, Asia and Latin America. Marchionne says this is "not a strategy for the fainthearted," and Fiat will take up the fight. The eurozone crisis has led to declining auto sales in Europe and a shift to price sensitive cars. Italian factories are operating at only about 45% capacity on average and Fiat is now taking on the new challenge of exports. A similar strategy is being followed for the Jeep model made in the U.S. with a new focus on export markets.
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