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Yum Brands response to the decline of its once booming brands in China's market, with Chinese consumers preferring healthier or upscale options

10/21/2015

Yum Brands decides to spinoff its China operations in the hope of responding quicker to changes in the local market. The earlier novelty of its KFC and Pizza Hut stores is fading in a now more developed Chinese consumer market with discriminating consumers looking for better alternatives and competition locally.

Grouped Articles

China Isn’t the Easy Market It Once Was for Fast-Food Chains

Wall Street Journal 10.21.2015

How Yum’s Split Will Put More on Investors’ Plates

Wall Street Journal 10.21.2015

McDonald’s, Pizza Hut Cook Up New Plans for India

Wall Street Journal 03.22.2016


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