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The High Costs of Cheap Gas and Vice Versa
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Consider not only the cost of gasoline per gallon but also the higher fuel efficiency of cars and light trucks. The comparison is with the profligate consumption and larger cars before 1978, when gas hit 20 cents per mile on average, today it is 15 cents per mile on average, these figures factor in inflation which should be taken into account in coming up with the real number. Gas cost less in the 60's and 70's but fuel efficiency was pretty poor in those days, and cars were much larger, so per mile gas cost even more before fuel efficiency made big strides in the eighties and then again reverted to the pre 1978 days as gas prices dropped and consumption jumped, in the 90's. Conclusion: high gas prices are needed for the market mechanisms to work, and incentives to develop more fuel efficient vehicles if those vehicles demand increases.
Toyota's strategies in the hybrid, electric, and high fuel efficiency automobile market.
05/18/2005
Toyota's strategy is to license its technology for hybrids, and it has meticulouslp filed patents for moore than 2000 components in the Prius hybrid.
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