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Essay | The Real Story of Musk’s Twitter Takeover

WSJ Original article ›
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Isaacson tells the story of Musk and paying $44 billion for Twitter, how all these birds have to go. Of Musk seeing the words "psychological safety" at Twitter and being take aback. Mental wellbeing, worklife balance were not his thing, says Isaacson. A failed acquisition, conversion and renaming of Paypal, led Musk to Twitter as a way to create a site that does all things including payments and social media. Contrast Musk with Carlos Tavares, CEO of European EV automaker Stellantis who makes worklife balance part of his way of running the company, and one sees a shocking contrast in a war of ideas of what is the most productive and what makes productive employees.


Isaacson story of Musk and skepticism about it as a role model for business leadership

09/13/2023

The wild swings and temperamental nature of such leadership. The lack of worklife balance, health and mental wellbeing consciousness which are the true drivers for productivity. A comparison between the old Italian driven Sergio Marchionne and new worklife balance respecting Portuguese CEO's of carmaker Stellantis Carlos Tavares Dias shows the opposite role models. The old CEO of Fiat Chrysler Marchionne and Musk have similarities. Marchionne was a heavy smoker who worked very long hours and neglected healthy living and worklife balance leading to having to resign because of ill health. It shows that lack of attention to healthy lifestyle and worklife balance has consequences. Tavares Dias has learned a lot from this and respects worklife balance and healthy living.

Grouped Articles

Essay | The Real Story of Musk’s Twitter Takeover

WSJ 08/31/2023


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