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How a Drug Maker Tries to Outwit Generics
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Drug company is using a new tactic for pricingits narcolepsy drug Provigil. It has increased Provigil's price by 28% in 2008, and 74% more expensive than in 2004. he tactic is to shift users to the longer acting deliberately lower priced longer acting version of Provigil called Nuvigil which has patent protection till 2023. Provigil by contrase faces patent expiration in 2012. This is its way of fighting cheaper generics.
Pharmaceutical companies with Generics products are changing the marketplace.
07/26/2005
With growing demand for low cost affordable drugs the growth in sales of generics.
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How a Drug Maker Tries to Outwit Generics
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