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Microsoft May Test the Faith With TikTok

WSJ Original article ›

Keywords: Tik Tok Microsoft,

LyrArc Article Gist
Initially Microsoft will be making a large outlay for TikTok which will affect its margins as TikTok has still to be profitable. The longer the deal is put off the less value for TikTok closer to the September 15 date when the U.S.bans it completely. Tiktok is losing money on about $1 billion in revenues, so is SnapChat with double the revenue base. So that Microsoft under Nadella which is careful to in making investments of this kind needs to consider the impact on Microsoft's profitable business. Only Linked In has been a profitable acquisition for Microsoft, others Nokia, Skype and the possible acquisition of Yahoo have failed badly.



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