LyrArc Article Gist
Stephen Lind describes how the television special "Charlie Brown Christmas" was made in 1963. Over 50 years later it is just as popular. It started as a television show for Coca Cola, developed by cartoonist Charles Schulz of "Peanuts," Mr. Mendelson, and director Bill Melendez. Children are used for the character voices, it includes a choir from a local church, and Schulz insisted on Linus reciting a passage from the Gospel of St. Luke. In 2015 seven million viewers watched the first of the 2 broadcasts. In 1963 CBS and Coca Cola were skeptical about the show being popular and uneasy about the religious passage. Viewers were touched by the simple story and the struggles of a lonely kid trying to find the meaning of the season. Schulz is reported to have told the skeptical folks at CBS and his creative partners about reading aloud from St Luke, that if they didn't do it, who could be expected to do it.