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‘Star Wars’ Opens Amid Hype and Nostalgia

New York Times Original article ›

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The extensive marketing push and viewer enthusiasm for "Star Wars- The Force Awakens," movie in Dec 2015 as it is released in theatres acros the U.S. It is expected to beat "Avatar," which made about $3.1 billion worldwide in 2009, as the best selling movie in history. In its first week it is breaking records, beating "The Hobbit- An Unexpected Journey" for ticket sales in a December release. Hobbit movie made $85 million in Dec. 2012. "The Force Awakens" had ticket pre-sales of $100 million. This is the first Star Wars movie in a decade.

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