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Adele Goes Viral, No Selfies or Tweets Needed
Keywords:
Tags: Women,
Adele's target audience is women 18-44 years who watch shows like "Family Guy." The CD "25" set records selling 3.2 million copies in the first week in the U.S., and 800,000 in the UK, according to Nielsen. This follows a similiar record for the CD "21," which sold 30 million copies. Another hit song is "Hello." Target has provided promotion for the CD but the promotion is not on streaming sites or on social media, a different approach to marketing the music. Radio is seen primarily as promotional media. Adele's fans are buying the music CD's instead of streaming it, out of consideration for the effort put out by Adele in her songs.
Adele's music and promotion without social media
11/27/2015
Grouped Articles
Adele Goes Viral, No Selfies or Tweets Needed
New York Times 11/27/2015
Review: Adele Arrives in an Arena at Last
New York Times 03/01/2016
Britain's pop music singer Adele
11/19/2015
Grouped Articles
Adele’s ‘25’ and our problem with unstoppable sadness - The Washington Post
Washington Post 11/19/2015
Adele Goes Viral, No Selfies or Tweets Needed
New York Times 11/27/2015
Review: Adele Arrives in an Arena at Last
New York Times 03/01/2016
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