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WhatsApp, Facebook, other services and useful apps are driving increaing internet use in India by 2015. India has about 402 million internet users by Dec. 2015, according to the Mobile and Internet Association of India. Mobile data use has increased to 276 million people. The price has come down to $100 for a smartphone which is the primary access for the internet. Internet packages sell for about 11 rupees or 0.17 U.S. cents for 30 megabytes of mobile data use. Only one in ten in rural areas have smartphones creating a large potential market for internet companies. The idea that India will eventually catchup with China in market penetration for smartphones is leading to high value of internet companies in India.
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With the rollout of high speed internet technology in India and introduction of smartphones at lower prices, a surge in intenet use is expected in India. Analysts estimate 200 million new users by 2014.
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Why India should scare Silicon Valley - The Washington Post
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India to Become World’s Second-Largest Internet User Base
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