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Water, Water Everywhere—in Bottles
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For the period 2000-2014, per capital bottled water consumption doubled in the U.S. from 16.74 gallons to 34.02 gallons, while at the same time soda sales with high content of sugar or sweeteners declined from 53.17 gallons to 39.92 gallons, according to Beverage Marketing. With 7% volume growth in 2014 the bottled water volume is expected to overtake soda by 2017. Coke and Pepsi have also moved into this market and combined have about 20% of the market with Coke's Dasani brand, and Pepsi's Aquafina brand.
Growth of Nestle's online web order business for bottled water brands Perrier, Poland Spring, in 2014-2015
05/26/2015
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Nestlé Taps Into Bottled Water On-Demand
Wall Street Journal 05/26/2015
Water, Water Everywhere—in Bottles
Wall Street Journal 08/27/2015
Growth in the U.S. bottled water industry doubling sales since 2000, as it is set to pass soda sales by 2017, which are down significantly
08/27/2015
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Water, Water Everywhere—in Bottles
Wall Street Journal 08/27/2015
Nestle's bottled water brands- Perrier and Poland Spring
04/10/2015
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Nestlé Pours Millions More Into Bottled Water
Wall Street Journal 04/10/2015
Nestlé Taps Into Bottled Water On-Demand
Wall Street Journal 05/26/2015
Water, Water Everywhere—in Bottles
Wall Street Journal 08/27/2015
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