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Ad Woes Pummel TV Firms
Keywords:
The decline in the U.S. television advertising market accelerates in 2015. Viacom Inc. (Nickeodeon and MTV) sees a decline in TV domestic advertising revenue of 9% for the 2nd quarter of 2015, as its TV ratings decline. CBS Corp and Disney (ESPN) see a 3% decline. 21st century Fox with FOX network and shows such as "American Idol" and "The Following," sees a large decline in its television ad revenue of 14%. In the week of August 4-6, 2015, the share prices of these media companies were hit hard. Viacom shares declined by 21%, Fox 13%, Disney 11%. Earlier gains for digital ad revenue were from print, now the gains are at the expense of television budgets. Companies such as Allstate, Mondelez, Wendy's, MasterCard, Honda, P&G, are shifting to digital from television to follow millenials. Experts at ad buying firms say advertisers are tracking young consumers and following them to digital platforms. Viacom's Nickelodeon and MTV are hit particularly hard by the growing shift to kids shows on Netflix and to You Tube, and Amazon Prime Instant Video. Linear TV and interruptions for advertising is also accelerating the move, when other ad free or less advertising options are now easily available. By 2018 the digital ad spending will overtake television ad spending, digital getting $83 billion and television dropping to $78.6 billion.
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08/07/2015
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The changing landscape of advertising leading to the merger of Omnicom Group and Publicis Groupe SA
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The shift to digital advertising and the merger between Omnicom and Publicis to achieve the scale to compete in the digital market for advertising.
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Publicis, Omnicom Had Eyed U.S. Headquarters
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The Google settlement with Viacom on distribution of video content on You Tube
03/19/2014
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Viacom, Google Bury the Hatchet Over YouTube
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Wall Street Journal 08/07/2015
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Viacom’s Weak Results Pile On More Bad News for TV Industry
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Viacom strategies
11/17/2012
Grouped Articles
Nickelodeon on the Mend, Profit Soars at Viacom
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Why Viacom Is Looking to India for a New TV Audience
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The Picture Gets Fuzzy at Viacom
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Sony-Viacom deal to stream cable channels
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Grouped Articles
Sony and Viacom Reach Tentative Deal to Stream Cable Channels
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Wall Street Journal 08/07/2015
Viacom management
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Nickelodeon on the Mend, Profit Soars at Viacom
New York Times 08/02/2013
Strong Profit Margin at Paramount Pictures Underlines a Hollywood Shift
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Wall Street Journal 08/07/2015
Wall Street Journal 08/07/2015
Viacom’s Weak Results Pile On More Bad News for TV Industry
New York Times 08/06/2015
The Relationship That Helped Sumner Redstone Build Viacom Now Adds to Its Problems
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Walt Disney Co. performance
08/11/2010
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Disney Parks, Cable Drive Profit
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Disney Scores on Sports, Films
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Shanghai Disneyland Opening Pushed to First Half of 2016
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21st Century Fox performance
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The Week Ahead: TV's Profit Picture Brightens a Bit
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Costs Weigh on 21st Century Fox's Profit, Outlook
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BSkyB Adds to Time Warner War Chest For 21st Century Fox's Murdoch
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Rupert Murdoch to Put Media Empire in Sons’ Hands
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21st Century Fox management
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Rupert Murdoch to Put Media Empire in Sons’ Hands
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21st Century Fox Announces New Murdoch Roles
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Wall Street Journal 08/07/2015
Sharp decline of television ad spending at Viacom, 21st Century Fox, and Disney in 2015
08/06/2015
Grouped Articles
Wall Street Journal 08/07/2015
Wall Street Journal 08/07/2015
Viacom’s Weak Results Pile On More Bad News for TV Industry
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Facebook proves social media is a viable medium for digital advertising in 2013-2015
01/31/2014
Facebook increased is share of global digital advertising on mobile phones in 2013 to 18% from 5% in 2012.
Grouped Articles
Facebook Uses Data to Charm Advertisers
Wall Street Journal 01/31/2014
Social Media Fail to Live Up to Early Marketing Hype
Wall Street Journal 06/24/2014
World Isn't Yet Facebook's Oyster
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Facebook’s Profit Propelled by Mobile
New York Times 07/23/2014
How Facebook Sold You Krill Oil
New York Times 08/02/2014
Facebook Offers to Let Publishers Keep Revenue From Certain Ads
Wall Street Journal 05/03/2015
P&G's(Procter & Gamble) new advertising strategy with a shift to digital in 2011-2014
03/13/2012
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Wall Street Journal 08/07/2015
P&G's Marketing Chief Looks to Go Digital
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Viacom performance
06/22/2010
Grouped Articles
Nickelodeon on the Mend, Profit Soars at Viacom
New York Times 08/02/2013
Strong Profit Margin at Paramount Pictures Underlines a Hollywood Shift
New York Times 12/22/2013
The Picture Gets Fuzzy at Viacom
Wall Street Journal 02/12/2015
Wall Street Journal 08/07/2015
Wall Street Journal 08/07/2015
Viacom’s Weak Results Pile On More Bad News for TV Industry
New York Times 08/06/2015
Viacom's investment in regional Indian television channels
01/21/2015
Grouped Articles
Why Viacom Is Looking to India for a New TV Audience
Wall Street Journal 01/21/2015
Wall Street Journal 08/07/2015
Viacom India
01/21/2015
Grouped Articles
Why Viacom Is Looking to India for a New TV Audience
Wall Street Journal 01/21/2015
Wall Street Journal 08/07/2015
Walt Disney Co. management
08/10/2011
Grouped Articles
Disney Parks, Cable Drive Profit
Wall Street Journal 05/08/2013
Disney's Iger to Retain CEO Title Longer Than Expected
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ABC News President to Be Top Disney TV Executive
New York Times 03/24/2014
Disney to Inject $525 Million Into Euro Disney
Wall Street Journal 10/07/2014
Shanghai Disneyland Opening Pushed to First Half of 2016
Wall Street Journal 02/04/2015
Disney Profit Jumps 19%, Even as ESPN Falters
New York Times 02/03/2015
Walt Disney Co. strategies
08/11/2010
Grouped Articles
Disney Parks, Cable Drive Profit
Wall Street Journal 05/08/2013
Disney Warns of 'Lone Ranger' Loss
Wall Street Journal 08/07/2013
Disney Scores on Sports, Films
Wall Street Journal 08/11/2010
ABC News President to Be Top Disney TV Executive
New York Times 03/24/2014
Disney to Inject $525 Million Into Euro Disney
Wall Street Journal 10/07/2014
Shanghai Disneyland Opening Pushed to First Half of 2016
Wall Street Journal 02/04/2015
21st Century Fox strategies
11/05/2013
Grouped Articles
Profits at 21st Century Fox Hampered by TV Investments
New York Times 11/05/2013
Costs Weigh on 21st Century Fox's Profit, Outlook
Wall Street Journal 02/07/2014
BSkyB Adds to Time Warner War Chest For 21st Century Fox's Murdoch
New York Times 07/25/2014
Fox’s Earnings Decline But Still Top Views
Wall Street Journal 05/08/2015
Rupert Murdoch to Put Media Empire in Sons’ Hands
New York Times 06/11/2015
How Chase Carey Helped Build Fox Into a Major Player
Wall Street Journal 06/17/2015
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