LyrArc Article Gist
Samsung's decision to focus on LCD Displays and improve existing technology, citing lack of demand for higher priced OLED Displays, leaves LG Display as the sole maker of next generation OLED Displays. OLED Displays allow the screens to be very thin and to be made in flexible forms with better colors. In this WSJ interveiw, Han Sang-beom, the head of LG Display division says how LG reached the decision to take the risks involved in making the large investments required. He says LG Display already has about 2 years of experience ahead of other companies which he sees as important to keep in preparing for the future market. He cites progress in reducing panel defects and production efficiency, moving up the learning curve, which is similiar to its early experience in developing LCD's. LG Display's strategy is to keep this lead for capabilities that will be needed for the new wearable devices, automobiles and new types of products. It sees other competitors who are developing OLED panels moving into manufacturing to help solve the problems related to cost reduction and product competitiveness. LG Displays production plans are for the second OLED plant with capacity for 26,400 sheets of mother glass a month to be ready by the end of 2015, following the first plant of 8000 sheets. Each sheet makes six 55 inch TV screens. LG's existing small screen business is highly dependent on demand from Apple. LG Display plans to continue focus on LCD mobile product screens while developing new flexible OLED mobile screens.