LyrArc Article Gist
James Hagerty of WSJ provides this exceptional account of a company that proves it can be done if only you learn from setbacks, and innovate, even in a declining industry. In rural Arcadia in western Wisconsin, an unlikely person trained for farming in an unlikely location, Ron Wynek has built the largest furniture maker in America, growing at 10% a year! This story tells how it started, the setbacks, the resonse and how it is done. Speed in decision making comes from Ashley Industries being a family owned operation with Ron and his son Todd very attuned to the manufacturing process for keeping costs down, and attuned to the opportunities in providing value to customers in America. As furniture makers in the South withered under the impact of Asian manufacturers, Ashley thrives with 60% of manufacturing done in highly efficient American midwest factories with costs kept down, and an efficient delivery system of its own that helps retailers keep low inventory. The imports come from three factories in Vietnam to Prince Rupert in B.C., Canada and are shipped by rail containers to Wisconsin, with grain and hide shipped back in the same containers. Ron Wynek was destined to be a farmer, but his wife preferred to stay in town, where he decided to go into the furniture business. The business faced Asian imports with half the cost of manufacturing, and Wynek took the advice of his Congressman not to look for government protection but find new ways to compete. He started importing from Taiwan, moved into furniture products such as bedroom furniture that faced less intense competition in the early days. He invested heavily in logistics, technology and manufacturing efficiency, to come up with a model that could withstand and grow in the face of Asian competition. Ashley is now larger than Lazy Boy and Ethan Allen combined, with sales close to $4 billion, and is expanding with a large store opened in Shanghai, China.