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GM's Ad-Spending Cuts Likely to Ripple

Wall Street Journal Original article ›

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GM's latest plan to cut $10 billion in expenses includes cutting salaried and marketing expenses. The opportunity for cost cutting in this area is evident from the size of the budget, the 4th largest advertiser in the USA with $2.1 billion in ad spending in 2007, this was about 8% less than 2006, but 2006 was 24% increase from 2005.


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