LyrArc Article Gist
Stevenson and Gough describe the remarkable success of AirAsia under Tony Fernandes, who turned it into Asia's largest budget carrier with 43 million passengers in 2013. Fernandes acquired the airline for 1 Malaysia ringgit or 29 cents in Sept. 2001 from a Malaysian conglomerate. He is an accountant educated in Britain, originally from Goa, India, who worked as a Warner Music executive in Southeast Asia. Fernandes says he was encouraged by the founder of British budget carrier EasyJet, and hired executives from Ryanair. Expanding in Asia was accomplished with acquisitions and partial ownership in local airlines located in Indonesia, Thailand, Philippines, India, Japan and other countries. Using the Ryanair model AirAsia has maintained a low cost structure, while increasing revenues with prices for addon options such as seat selection and checkin. It has revenues of $1.1 billion and is profitable. The airline uses relatively new Airbus 320 planes that are also used by other successful budget carriers. Fernandes has a hands on style of management reflected in this account of his handling of an AirAsia accident in Indonesia in Jan. 2015.