LyrArc Article Gist
The art of storytelling is important to startup companies and to job candidates in any field. What makes you interesting or different and worth the commitment as a startup or job candidate is the silent question that is posed in encounters with the public or the interviewer. Alina Tugend touches on the personal narrative we all need to get right for advancement. The Freytag pyramid provides a structure for the storytelling- with the first part the scene, second the rising action, third the turning point, fourth the denouement or closing which gives the listener some sort of release. For it to be effective our narrative has to be about our unique experiences with detail, it has to be genuine, it does not have to be perfect, just make that connection and gain empathy, trust of the listener, hopefully a new fan. For it to be real it becomes important to not self-censor. Other people may have the same experience but it is not talked about much, that itself may add to its newness and claim to being something fresh, and it may take some courage overcoming fear of ridicule to tell the story. Telling stories also can work to bring an organization or different departments work better around shared perceptions, values and goals. In this sense stories and narrative are about everyday life and anywhere we are trying to achieve something worthwhile.