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Zillow’s Deal for Trulia Driven by Cost Cutting and Corporate Cultures
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Zillow's acquisition of Trulia is supported by the need to reduce costs and spending on marketing. The combined firms will spend $100 million on marketing in 2014, according to CFO Aggarwal. Aggarwal says antitrust issues are not a concern as Zillow and Trulia only get about 4-5% of the $12 billion real estate agents spend on advertising each year. As the deal wil close by 2015 this gives the two firms time to absorb recent acquisitions by Trulia of Market Leader and Zillow's acquisition of New York city centred StreetEasy and apartment HotPads. Both sites will continue as different brands servicing different parts of the market and reducing spending on technology and marketing.
Real estate internet site Zillow's acquisition of Trulia
07/28/2014
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In Possible Merger of Zillow and Trulia, an Online Giant Looms Large
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In Zillow-Trulia Deal, Making Room for Brokers
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In Possible Merger of Zillow and Trulia, an Online Giant Looms Large
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Trulia Doesn't Build Zillow a Fortress
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Zillow to Buy Trulia in $3.5 Billion All Stock Deal
New York Times 07/28/2014
Real estate internet site Zillow management
08/19/2013
Grouped Articles
To Cover New York Zillow Buys A Rival Site
New York Times 08/19/2013
Zillow to Offer Real Estate Listings to Chinese Portal
Wall Street Journal 04/03/2014
In Zillow-Trulia Deal, Making Room for Brokers
Wall Street Journal 07/29/2014
Zillow’s Deal for Trulia Driven by Cost Cutting and Corporate Cultures
Wall Street Journal 07/28/2014
In Possible Merger of Zillow and Trulia, an Online Giant Looms Large
Wall Street Journal 07/29/2014
Trulia Doesn't Build Zillow a Fortress
Wall Street Journal 07/29/2014
Real estate internet site Zillow strategies
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Grouped Articles
To Cover New York Zillow Buys A Rival Site
New York Times 08/19/2013
Zillow to Offer Real Estate Listings to Chinese Portal
Wall Street Journal 04/03/2014
In Zillow-Trulia Deal, Making Room for Brokers
Wall Street Journal 07/29/2014
Zillow’s Deal for Trulia Driven by Cost Cutting and Corporate Cultures
Wall Street Journal 07/28/2014
In Possible Merger of Zillow and Trulia, an Online Giant Looms Large
Wall Street Journal 07/29/2014
Trulia Doesn't Build Zillow a Fortress
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