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Southwest Airlines, Once a Brassy Upstart, Is Showing Its Age

Wall Street Journal Original article ›

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The Southwest Airlines of 2014- very different from the Southwest started as a smaller Dallas based airline by Herb Kelleher in 1971

04/02/2014

The cost structure is becoming similar to other large airlines and prices are also up significantly as Southwest is now a large airline.

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Southwest Airlines, Once a Brassy Upstart, Is Showing Its Age

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Southwest's AirTran Deal Is Right On Point

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Southwest Buys AirTran in Effort to Expand

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Southwest Airlines, Once a Brassy Upstart, Is Showing Its Age

Wall Street Journal 04/02/2014

Southwest Airlines performance

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Airline Profits Rise as Demand Strengthens

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Southwest CEO Opens Door to Baggage Fees

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Southwest Charts a New Flight Plan

BusinessWeek 09/29/2010

Southwest Alters Plan

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Southwest's AirTran Deal Is Right On Point

Wall Street Journal 09/28/2010

Southwest Buys AirTran in Effort to Expand

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