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Entertainment Chief Extends NBC's Range

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NBC Entertainment chief, Bob Greenblatt, and the effort to revive the network after years of low ratings. Greenblatt is introducing new series including 2 new dramas in the 2014 season- "Crisis," about a hijacking, and the thriller "Believe." The hit "Blacklist" in fall 2013 helped move NBC up in the ratings for the 19-49 years advertising audience. Compared to cable, Greenblatt says television shows present a bigger challenge with more hours to fill, audiences looking for better storylines, and the need to try new approaches something Greenblatt has done. It still is like hanging onto a moving train, says Greenblatt.

NBC Entertainment management

03/17/2014

Grouped Articles

Entertainment Chief Extends NBC's Range

Wall Street Journal 03/17/2014

NBC Expects to Strike Gold in a Late-Night Renaissance Led by Fallon

New York Times 04/07/2014

NBC Entertainment performance

03/17/2014

Grouped Articles

Entertainment Chief Extends NBC's Range

Wall Street Journal 03/17/2014

NBC Expects to Strike Gold in a Late-Night Renaissance Led by Fallon

New York Times 04/07/2014


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