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Maruti Suzuki Bets Big on Backwaters

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Maruti Suzuki has 41% of the Indian car market. Sales in rural areas are helping the company weather the downturn in sales in 2013 because of a weak economy. In the April to November 2013 period sales were up 18% in rural areas compared to 5% decline in urban areas. With 7 small car models Maruti is able to provide a small car that is useful on Indian roads. Sales for the last fiscal year reached 1 million. The Maruti Suzuki sales network reaches 60,000 villages and planned expansion is to reach 100,000 villages. CEO Bhargava says the fast growth in rural markets is critical for Maruti, making up 30% of its sales. Overall sales for urban and rural sales is flat for Maruti and declining by 5.3% in the April to Nov. 2013 period, according to the Society of Indian Automobile Manufacturers.

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