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Japanâs E-Reader Industry Struggles to Keep Up as Amazon Takes the Lead
Keywords:
According to the MM Research Institute the Amazon Kindle had 38% of the Japanese market for e-readers in a 12 month period for 2012-2013. Rakuten's Kobo had 33% and Sony 25%.
The competition between Amazon's Kindle and Rakuten's Kobo, Sony's e-Reader in the Japanese market
09/01/2013
Amazon has 38% of the market in Japan, Kobo 33% and Sony 25%. Amazon's strategies in this market include having the largest number of titles available in any language for Japanese buyers. Amazon is an effective competitor in Sony's home market.
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