LyrArc Article Gist
The reorganization underway at NBCUniversal under CEO Steve Burke. Burke is quick to end the practice of different fiefdoms operating at NBCUniversal incuding NBC Sports, and expects all divisions to work together to produce synergy. He uses the example of a Symphony orchestra. Of 20 senior executives at NBCUniversal from the GE days only 5 remain, and the rest of the management structure is streamlined. Dick Ebersol who ran NBC Sports as his own sports empire, including the Olympics, with little oversight is out. About $12 billion has gone into sports because of the potential for advertising. Burke, 55, is from a family with a history in the television business- his dad was CEO of Capital Cities/ABC. He was in corporate strategy at Walt Disney Co. before he joined Comcast in 1998 to develop corporate strategy and acquisitions under Mr. Roberts. The opportunity at NBC gives Comcast a shot at building a business that spans its cable business and a content development company. Operating cash flow for NBCU is up 21% for the second quarter of 2013.