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Nissan Steers Infiniti Onto New Turf
Keywords:
Tags: Automobiles, China, Japan,
Nissan has hired a new management team for its Infiniti brand after years of poor sales performance. Infiniti president Johan de Nysschen comes from Audi, and the brand is now located in Hong Kong in an effort to target the Chinese market. Infiniti sales were 172,000 in 2012, and Infiniti managers say the limited model lineup compared to Lexus and Mercedes hurt the brand. Sales of BMW in comparison are much higher for 2012 at 1.85 million, and Lexus 477,000. A new goal of 500,000 was set for 2017, with a focus on the Chinese market. Infiniti will target smaller Chinese cities and versions of the Infiniti will be manufactured in China.
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Nissan Steers Infiniti Onto New Turf
Wall Street Journal 06/26/2013
Hybrid Infinitiâs Allure: Fuel Savings and Power
New York Times 12/13/2013
Feeling a Bit Obsolete in the Driverâs Seat
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