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Penney Wounded by Deep Staff Cuts

Wall Street Journal Original article ›

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The radical restructuring under CEO Johnson in 2012-2013 at American retailer J.C. Penney that failed. Johnson made 19,000 job cuts and shut down the St John Bay women's brand which brought in significant sales volume for the retailer. In its place he tried to shift Penney to an upscale image and mailed out fancy looking brochures to customers. All the time neglecting the in-store morale problem created by the deep cuts. Johnson managed Apple's retail stores in his prevous position.

J.C. Penney- a radical strategy in 2012-2013 with deep job cuts and shift away from established in-house retail brands that failed

04/14/2013

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Penney Wounded by Deep Staff Cuts

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Penney Wounded by Deep Staff Cuts

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New Penney CEO Has Strong Background in Operations

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Penney Loss Narrows, Sales Increase

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A former Apple retail stores executive and his restructuring moves at J.C. Penney.

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Penney Wounded by Deep Staff Cuts

Wall Street Journal 04/14/2013

Penney Buys Time With Credit Line

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Ron Johnson, Apple Stores Chief, to Lead J.C. Penney

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J.C. Penney Lures Away Target's Marketing Chief

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New Penney CEO Is Tapping Former Apple Co-Workers

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J.C. Penney to Buy Stake in Martha Stewart Living

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