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Web Redraws China's Beauty Market
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Estee Lauder's online cosmetics sales increased by 40% in China for the fiscal year ending June 2012. About two thirds of the sales come from Chinese cities where Estee Lauder lacks distribution in stores.
Online retailing and the beauty market in China
02/10/2013
The cosmetics market in China and the shift to online sales of multiple brands offering buyers a selection. Buyers use retail stores to check out brands and buy online for lower prices.
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