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Button-Down Central Bank Bets It All

Wall Street Journal Original article ›

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With the Swiss economy experiencing falling wages and prices, fears of a deflationary spiral have led the Swiss central bank to take strong action to preserve export competitiveness. The Swiss National Bank is doing this by buying euros and keeping the Swiss Franc from appreciating above 1.20 euros to the franc, a peg set in Sept 2011. Since 2010 the central bank has printed Swiss Francs to buy euros and other currencies resulting in a quadrupling of the foreign assets it holds to about the size of its GDP- about 500 billion Swiss francs or $541 billion. Action of this size is unprecedented and comes as the eurozone economies contract in 2013. It has worked for 16 months and Switzerland has managed to increase exports to the eurozone and keep the Swiss franc below 1.20 euros. Japan's new prime minister Shinzo Abe is pushing a similiar policy to bring the yen down to 90 yen to the dollar to improve export competitiveness.

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