LyrArc Article Gist
Les Moonves, head of Viacom's CBS television network, was an actor in a television show from the seventies called "The Six Million Dollar Man." He moved later to Warner Brothers and headed the studio which developed hits such as "ER" and "Friends" during his period at the studio. Moonves retains the instincts from this earlier period as he helped develop programming that pushed CBS into first place among television networks, beating Disney's ABC, Comcast Corp.'s NBC, and News Corp.'s Fox. He joined CBS in 1995, when CBS was in last place of the three U.S. television networks. At CBS he pushed for developing shows at the network studio level. In 2000 he came up with "Survivor"- the first reality programming, and the police investigatory show "CSI." CBS was hit hard during 2007-2009 as the ad market fell sharply and net income fell 82%, the stock losing 82% of its value. Moonves has diversified away from dependence on ads with revenues from syndication sales of televisions shows such as "CSI," and licensing to Netflix of old shows such as "I Love Lucy." Major problems facing CBS and the other television networks is the decline in the number of people watching television, with competition from streaming online video, digital recorders, and on-demand viewing. Even though CBS has the most viewers in prime time in the U.S., 11.5 million viewers, this is seeing sharp declines. In the 2012 fall seaon there was a 10% decline in viewers compared to the prior year, and a 20% decline in viewers 18-49 years old.