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How Marchionne made the turnaround at Fiat. It takes a crisis to get something done, but you also need a leader who can make things happen. Marchionne turned out to have a direct approach to Fiat's problems, not shirking away from anything he needed to get done. But how he was able to get workers and the younger managers to team up in a new culture of openness and directness to get things done shows that he brought some rare qualities of leadership and persuasion.
The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.
11/10/2006
Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.
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Chrysler reborn under alliance with Fiat
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Fiat-Chrysler performance
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Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Fiat's Chrysler Trick Is No Panacea
Wall Street Journal 01/03/2014
Fiat's Move Risks Sticker Shock
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Chrysler in 2010-2014 under Sergio Marchionne
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Chrysler Posts $172 Million Loss Amid Sluggish Sales
Wall Street Journal 08/09/2010
Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Chrysler and Fiat Merger Shows Fruits of Teamwork
New York Times 01/09/2012
Robust Sales of Jeeps and Rams Lead Big Increase for Chrysler
New York Times 11/03/2014
U.S. Auto Sales Surge in December
Wall Street Journal 01/06/2015
New York Times 05/23/2015
Fiat performance
11/10/2006
Grouped Articles
Fiat's Chrysler Trick Is No Panacea
Wall Street Journal 01/03/2014
Fiat's Move Risks Sticker Shock
Wall Street Journal 02/08/2014
Fiat Chrysler Gives Upbeat Outlook, Turns Profit in Europe
Wall Street Journal 01/29/2015
Marchionne Upends Chrysler's Ways
Wall Street Journal 01/12/2010
A Fiat Heir's Bold Breakup Plan
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