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New Lifestyles Abroad Save U.S. Mill

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The transformation of a paper mill in Franklin, Virginia, from making copy paper to making fluff pulp for diapers. The market for copy paper dried up after the recession. A new opportunity was emerging with the soaring demand for diapers in the Asian market. This process of creative transformation takes place in industries in the free market system. Here the change took place rapidly.

Business transformation- using existing technologies and skills for new products

08/13/2012

The transformation of a paper mill in Franklin, Virginia, from making copy paper to making fluff pulp for diapers, taking advantage of the surging use of diapers in the Asian market.

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New Lifestyles Abroad Save U.S. Mill

Wall Street Journal 08/13/2012


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