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To Clorox CEO, U.S. Is Bright Spot for Growth

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Emily Glazer of the WSJ interviews Clorox CEO, Don Knauss. Knauss talks about his strategy to focus on the U.S. and Latin American markets and not make a costly effort to enter markets in Asia. He sees competition intensity in Asia and Brazil as much higher today with P&G and Lever focussing on these markets. Clorox is concentrating on brands known for being environmentally friendly such as its Green Works line of cleaners, Brita water filters, and products of acquired companies such as Burt's Bees. Knauss describes the Hispanic consumers preference for Clorox and Pine Sol for cleaning and the use of bleach 70% for cleaning. Hispanics use 25% more bleach than other consumers and prefer fragrances such as lavender for Pine Sol. These are some of the insights the company is using to maintain its penetration in this market.

Clorox management

06/27/2012

Grouped Articles

To Clorox CEO, U.S. Is Bright Spot for Growth

Wall Street Journal 06/27/2012

Clorox strategies

06/27/2012

Grouped Articles

To Clorox CEO, U.S. Is Bright Spot for Growth

Wall Street Journal 06/27/2012


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